Started by Palak, in her language 'a non-fashionista' herself, Leimo started out of a problem she faced regularly:
She didn't want to compromise with what she wore, but she was never confident in her own fashion sense and hence would struggle always in deciding what outfit she should wear today or what clothes she should shop.
On talking to 100s of other women and researching more on this topic, she found that women end up spending 8+ years of their lives around their fashion needs - and still don't end up feeling confident about their choices.
Thus she jumped on solving this so we can buy back those years, feel confident in our own skin and spend our time rocking things that really matter to us.
Enable every woman to feel confident in her own skin, live a hassle free life and spend her time on things that matter